Marketing Resources
Welcome to PayOnline.OK.gov Marketing Resource Center. We are thrilled you have accessed this area, and hope you find it useful. Should you ever have suggestions for this area, please let us know.
The resources available here will help you market your online bill pay service. Remember, that by directing your constituents to your online bill pay system, you are virtually eliminating the manual, paper process. This helps free up time for your staff to devote to other government operations. Let your online bill pay system work for you in the best way, by removing the tedious paper processes in your office.
Printable Marketing Material
You can download and print PayOnline.OK.gov artwork to promote your online bill pay.
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| Download PayOnline logo (Adobe PDF, 1.0 MB) |
Download PayOnline standup artwork (Adobe PDF, 20 MB) |
Marketing Material Available Through the Following Credit Cards: Get Signage, Decals, Ideas, etc.
Marketing Suggestions
Use the PayOnline.OK.gov URL – In your office, use every chance you get to direct your visitors to your online bill pay system by using the easy to remember PayOnline.OK.gov URL.
Posters/Displays/Promotional Items – Advertise your online bill pay system at the physical locations where consitutents go to pay their bills! We will even help, and provide you with point of sale material through our 'Next Time, Pay Online' campaign. We will provide you with Window Cling Ons, Table Top Displays, Posters, Banners, and Pens all directing users to PayOnline.OK.gov where they can find your online bill pay account.
Messages on Utility Statements/Other Regular Bills – What better way to direct traffic to your online bill pay system, than placing a message on the bill itself?
On Hold Messages – If a constituent calls in, and you have to put them on hold, or they have to go through an IVR system before they get to a live person, place the message that they can pay their bills online. Use PayOnline.OK.gov as the easy URL for them to remember.
Business Cards – Does your government entity have business cards? Place information about paying bills online on your business cards! Use PayOnline.OK.gov if you want, or direct people to your website. Need help designing the business cards? Let us know!
Letterhead, Envelopes, Emails – These regular correspondence vehicles are a great way to spread the message about your new online bill pay system. Use PayOnline.OK.gov to shorten the message or direct people to your website.
Make Your Online Bill Pay Option POP on Your website – Make a bright button, highlight your bill pay option, keep it on the homepage in the most visible spot. Oftentimes, this is why people come to your website! Need suggestions or design work customized for your website? Let us know!
Email Targeted Campaign – Do you have a database of email addresses from your target audience? Announce your new online bill pay system to your public. It is an easy way to let your target audience know about your new service and keep the costs down! Let us provide you with an email strategy to increase adoption of your online bill pay system.
Press Release – If you haven't already announced your online bill pay system to your local newspaper(s), a press release is an effective way to do so. OK.gov provides press release services at no charge. We will work with you to produce a press release, which will then be distributed electronically to Oklahoma newspaper, television station, and radio station contacts.
Oklahoma eGov News Report – Coupled with the press release, OK.gov uses the same text to announce to over 1,150 subscribers that your online bill pay system is up and running!
Request an On-Site Consultation
If we have not visited your office to help advertise your online bill pay system, or your adoption isn't where you want it, request that we come out and offer marketing suggestions to improve the adoption of the service.