Oklahoma Department of Mental Health and Substance Abuse Services - OSOC Social Marketing, Outreach, Event Planning

OSOC Social Marketing, Outreach, Event Planning

	Social marketing is the strategic and dynamic use of classic communications and marketing principles, tools, and techniques. Social marketing is not simply a flyer or news release for an upcoming event, creating an online profile or a social media website or giving away promotional items at a health fair. A successful social marketing plan can influence targeted individuals and groups in an effort to influence their behavior so that they can make better, more informed decisions, improve health and benefit society. SAMHSA has released a new fact sheet to show “The Value of Social Marketing in Systems of Care." Communication plays an important role in promoting awareness of the need for coordinated services for children and adolescents with mental health needs and their families. Increasing awareness about children’s mental health is vital to OKSOC. Through statewide expansion efforts, OKSOC is working with SOC communities across the state to reach new audiences and forge partnerships to further refine Oklahoma’s agenda on children’s mental health. The overarching purpose of social marketing is to stimulate support for a comprehensive SOC approach to children’s mental health services. To accomplish this, effective social marketing in your community can: Reduce stigma associated with mental illness and promote mental health. Increase the likelihood that children and youth with mental health needs and their families are appropriately served and treated. Increase awareness of mental health needs and services for children and youth among mental health providers, SOC communities, intermediary groups/organizations and the public. Demonstrate to communities that the mental health needs of children and youth are best met through the utilization of SOC. Build capacity within SOC communities to sustain services and support to children and youth with mental health needs and their families.
Listing of resources/forms/fact sheets Forms Event or Training Request Form OSOC Marketing - Events Tracking Form Publication Request Form Publications Fact sheets Successful Outcomes FY 2009 Data Successful Outcomes FY 2010 Data Successful Outcomes FY 2011 Data Successful Outcomes FY 2012 Data Guides Technical Assistance Guide for Communications, Social Marketing, and Event Planning 2011 SOC Advocacy Toolkit Resources Social Marketing from Vanguard Communications “The Basics of Social Marketing” from the Turning Point Social Marketing National Excellence Collaborative Gateway to Health Communication & Social Marketing Practice from the Centers for Disease Control and Prevention Social Marketing of Successful Components of the Initiative from the Community Tool Box at the University of Kansas “Using Social Marketing to Strengthen Public Health Policies” by Kristen Grimm, Founder & President of Spitfire Strategies, a Ned E. Baker Lecture Series from the National Association of Local Boards of Health Webinars from the MCH Navigator on a variety of Communication Topics: Fundamentals, Scientific Writing, Grant Writing, Translational Writing, Public Speaking/Presentations, Working with the Media/Social Media, New Media/Communication Technologies, Data Presentation, Additional Resources	Technical Assistance in Social Marketing/Communications Following is a summary of social marketing/communications activities available to OSOC communities. On-call/On-site Consultation Publications Assistance Social Marketing Planning Assistance Staff/Team Training. Systems of Care Awareness Video featuring Pam Funsch, Lily Macias, and Judge Fransein Children's Mental Health Awareness Month 2012 Children, Youth & Families Picnic Celebration at the Capitol video Oklahoma Awareness Day activities highlighted in SAMHSA Summer 2012 Newsletter! This article [excerpt] appears courtesy of SAMHSA News, Volume 20, Number 2, summer 2012. SAMHSA News is the national newsletter of the Substance Abuse and Mental Health Services Administration, U.S. Department of Health and Human Services. SAMHSA National Awareness Day Art Therapy Association Toolkit Awareness Day Press Release Template Celebrating Excellence in Community Communications and Outreach - 2013 Call for Entries Entry Form Tip Sheets for Professionals Working with Systems of Care Child Welfare and Systems of Care Schools and Systems of Care Health Care and Systems of Care Juvenile Justice and Systems of Care Social Media Resources Social Media Factsheets Twitter 101 for Child Welfare Professionals: An Introduction to Using Twitter to Reach Foster, Adoptive, and Kinship Families (2012 Facebook 101 for Child Welfare Professionals: An Introduction to Using Facebook to Reach Foster, Adoptive, and Kinship Families (2012 Facebook 201 for Child Welfare Professionals: Strategies and Best Practices for Using Facebook to Reach Foster, Adoptive, and Kinship Families (2012) Twitter 201 for Child Welfare Professionals: Strategies and Best Practices for Using Twitter to Reach Foster, Adoptive, and Kinship Families (2012)

Contact: Lynn Goldberg, MPH, CHES Communications and Events Specialist (405) 522-4151
Oklahoma Department of Mental Health and Substance Abuse Services 1200 NE 13th Street PO Box 53277 Oklahoma City, OK 73152-3277 405-522-3908 405-522-3851 TDD 405-522-3650 Fax Toll-Free, 24 Hours 1-800-522-9054 Notice of Privacy Practices to report a problem with this web page please click here last updated 11/26/2012