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Marketing Design And Implementation 

Print Design

The OK.gov marketing team works closely with agencies in the creative design, production and delivery of print materials to promote the state's online offerings. We can work closely with your agency in the creative design, production and delivery of print materials to promote your agency’s online services. Such materials include postcards, flyers, and official state letters. Delivering attention-getting materials will increase the awareness of your services.

The OK.gov in-house marketing and design teams work with agencies to determine specific goals and requirements for each print project. Once high-level plans are finalized, the creative process begins with a brainstorming session (in which agencies are encouraged to be involved) to develop the message and supporting graphics. From there, the OK.gov team creates a prototype for agency consideration. Once the final decisions are made, it is time to print.

View marketing material designed by OK.gov marketing staff on behalf of state agencies' online services. 


Direct Mail

Since many online services have a very specific audience, direct mailings are an extremely cost-effective way to target a critical market. The OK.gov marketing team works with agency representatives to determine the mailing's objectives and to select the most appropriate form of direct mailing, whether it be a postcard, insert, or letter that meets the agency's objectives, deadline and budget.

The OK.gov in-house marketing and design teams work with agency staff to determine the audience, goals and budget for the direct mailing. Once high-level plans are finalized, the creative process begins with a brainstorming session (in which agencies are encouraged to be involved) to develop the message and supporting graphics. From there, the OK.gov team creates a prototype for agency consideration. Once the final decisions are made, arrangements for printing and mailing can be made by either OK.gov or agency staff.


Promotional Material

When agencies want to use giveaways, like shirts, pens or magnets to help brand their online service, OK.gov staff can help. We can design giveaways and can obtain price estimates from Oklahoma vendors.

Agency staff can simply contact the OK.gov marketing staff to let them know they would like to have giveaways to present to their target audience members. Our staff can work with state agency representatives to select and design appropriate giveaways. Once the final decisions are made, promotional material arrangements can be made by either OK.gov or agency staff.

To learn more about OK.gov's Marketing Design And Implementation, please contact us by visiting our contact us page.


OK.gov provides marketing ideas and creative services at no cost to the agency. However, material and marketing implementation costs may be incurred by the agency.
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